January 2009

Tweet We are now tweeting on Twitter (http://www.twitter.com/screenpages). Please join in! We’re pleased to see our clients Smythson, Figleaves & the RSPB up there too – building community interest & buzz around their identities.

Tweet A single form can prevent customers from purchasing products from major e-commerce sites. “The form was simple. The fields were Email Address and Password. The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It’s a form users encounter all the time. How could they [Read more]

Tweet In the current climate customer acquisitions can seem dauntingly high – but don’t despair, returning customers convert often twice as well. Here’s a man who analysed this in detail. The message: concentrate on getting them back, target relevant offers and content & make it easy to buy again.

Tweet Online shopkeepers can use good customer-oriented content to improve PageRank and increase sales….

Tweet The war of e-commerce statistics continues unabated. Today’s shocker from IMRG and Cap-gemini is a shrinkage across most sectors compared to November and only modest gains versus 2007.

Tweet While elites were busy shoveling money into Madoff’s black box these past few years, strapped consumers have been poring over product spec sheets, third-party reviews and expert blog sites. This past holiday season they watched every dollar. A special kind of consumer has taken a major role in the marketplace — the new info [Read more]

Tweet Report from Coremetrics suggests that the online retail sector did well in December with the % of completed purchases up by 23% compared to November; but down by 2.4% compared to December 2007. However, the average number of items per order and average order value fell by 19 percent and 11 percent respectively, compared [Read more]

Tweet As a Google Analytics Authorised Consultant, we are frequently asked for technical and implementation assistance for Google Analytics. Our own expertise is limited to the field of e-commerce and online retail websites, which have particular tracking and analytics needs and our services are limited to this domain. However, we are pleased to provide this [Read more]

Tweet We have launched a poll to uncover the priorities for small-medium sized businesses investing in e-commerce in 2009. Open the page and select your three priorities. Thanks!