July 2010

Tweet It’s somewhat of a truism, we all know but hile social media is a growth area in online marketing, ecommerce organisations should continue to focus on more established channels like email.

Tweet Grateful to Chinwag for the slides: a handy summary of Facebook’s profiles, groups, community pages and official pages and the potential opportunity for brands to take advantage.

Tweet Pew – that provides information on the issues, attitudes and trends shaping America and the world – has released its latest reports on the direction of the Internet, entitled “Imagining the Internet“. Lots of fascinating data, stats and quotes from experts. You can see the management summary in slide form on Slideshare.

Tweet “Does the success of sites such as Net-a-porter signal the end of the high street? If websites can work quickly enough to adapt to the weather, how can traditional stores ever hope to keep up? “There’ll always be a place for good shops because of the social aspects of shopping…Net-a-porter has all the same [Read more]

Tweet Just 4% of consumers find making purchases on their mobiles to be a hassle-free experience, with loading times and product display the biggest bugbears.