January 2012
| Jan 31, 2012 | Netscape founder on e-commerce in 2012 and beyond |
Tweet Readable interview with Marc Andreesen, Netscape Founder and now VC. Here’s a few highlights: “Most of the people in the world still don’t have a personal computer, whereas in three to five years, most people in the world will have a smartphone…. If you’ve got a smartphone, then I can build a business in [Read more]
| Jan 31, 2012 | Digital predictions for 2012 from Deloittes |
Tweet Deloitte’s State of the Media Democracy survey reviews media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the US, revealing significant trends including increased access to content driving consumption, smartphones continuing to challenge other devices and the role of digital video recorders in preserving consumers’ cable and satellite TV [Read more]
| Jan 20, 2012 | E-commerce on iPads versus smartphones [statistics & analysis] |
Tweet Further to our previous analysis regarding e-commerce in retail websites on mobile devices which are not-optimised for mobiles, we have drilled down into the nature of those devices themselves, in order to break out the usage characteristics of iPads as opposed to smartphones. As previously reported, iPads accounted for 47% on average of all [Read more]
| Jan 20, 2012 | Internet Retailing Birmingham – we’ll be there 21-22 March |
Tweet After much deliberation, we’re pleased to say we can meet folk at the Internet Retailing exhibition at the NEC in Birmingham. Do come along and discuss your ideas for your next generation online shop. We would be especially pleased to hear from niche brands considering Magento. You can register FREE here.
| Jan 20, 2012 | E-commerce navigation: how to plan it & what works well [article] |
Tweet We are pleased to re-print here an article (which appeared in Catalogues & Ebusiness) which sets out some easy-to-implement principles about how to organise the products on your website and what mechanics you can employ to help your visitor find them. Getting visitors around an online shop is surely one of the biggest challenges [Read more]
| Jan 12, 2012 | Sir Martin Sorrell on digital advertising budgets |
Tweet Interesting insights on digital advertising and mobile from the good Sir Martin who runs the largest ad agencies in the world. Key stats: we spend 25/30% of our time online (it’s 30% of WPP revenues) but digital accounts only 17/18% of advertising budgets (“sad”) mobile is 0.5% of budgets but 7% of our time [Read more]
| Jan 12, 2012 | E-commerce product page copywriting tips |
Tweet Interesting piece in Smashing Magazine about understanding the personae of your visitors and producing the right tone/content for different types of visitor. “Product pages for e-commerce websites are often rife with ambitions: recreate the brick-and-mortar shopping experience, provide users with every last drop of product information, build a brand persona, establish a seamless check-out [Read more]
| Jan 10, 2012 | Christopher Ward |
Tweet This is desctriptive text for the blog-item. It is used as a descriptive text on the portfolio page and the slideshow on the main page. This is desctriptive text for the blog-item. It is used as a descriptive text on the portfolio page and the slideshow on the main page. This is desctriptive text [Read more]
