February 2012
| Feb 27, 2012 | Pinterest coming of age |
Tweet With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+. [See full research data] [Read more]
| Feb 20, 2012 | Internet sales up 9% YOY for January |
Tweet The latest figures from the Office for National Statistics (ONS) showed that internet sales were up from 9% in January last year. The report showed particularly strong sales of furniture and sports goods as shoppers were tempted by steep discounts. The figures from the ONS showed that internet sales now account for about 12% of [Read more]
| Feb 20, 2012 | Pinterest: rapid growth, usage and virality [analysis] |
Tweet Pinterest seems to be growing exponentially. We found this interesting material on RJMetrics which explains things with more data & analysis. Here’s the summary: Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in its history. Pins link to a tremendously large universe of [Read more]
| Feb 17, 2012 | M-commerce to increase by 55% |
Tweet Shopping on mobile devices in the UK is set to increase by 53% in the next year at £4.5billion, making the British the biggest mobile shoppers in Europe, followed by Germany (£2.7bn) and France (£1.9bn), finds a new study (see here for full report) Last year, almost half (46%) of mobile users in the [Read more]
| Feb 17, 2012 | Social media marketing: three great primers |
Tweet I recently listened to 3 podcasts from Internet Marketing/SiteVisibility on how to use social media effectively for marketing purposes. The material is brilliant for beginners or people who are in the early days of adoption, and experts will still find some good tips (as I did on both Twitter and LinkedIn). Here are links [Read more]
| Feb 08, 2012 | Mobile e-commerce: the threat to retailers |
Tweet Great analysis from e-consultancy regarding customers using mobiles/smartphones as they shop in stores: – An iModerate survey found that more than half of smartphone owners are using the internet in stores, with price comparison, checking store locations, and hunting for discounts the most common reasons. – Our Mobile Planet data sees 24% of UK [Read more]
