May 2012

May 31, 2012

E-commerce approach: do carousels work?

Tweet Interesting article from Predictive Intent on the effectiveness of carousels (those hero content areas which rotate images). “Last year we carried out an A/B split test with a client using a vertical scroller, displaying 3 products at any one time on the left-hand sidebar, whilst requesting 12 suggestions in total – enough for three [Read more]

May 30, 2012

Internet trends

Tweet Inspirational & insightful slides from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers and former financial analyst during the 1998-2001 Internet bubble. She discusses “the re-imagination of nearly everything” powered by mobile and social, with a torrent of slides tracing what was then and what is now. She also looks at the [Read more]

May 28, 2012

View the May 2012 winners of the Drapers Footwear and Accessories Awards.

Tweet We are very excited that Loake has won a prestigious Drapers Footwear and Accessories Award for best Men’s shoe maker. We’re proud to have launched a new website for Loake in recent mopnths. See full list of winners here             Here’s Andrew Loake, the company’s managing directror, with Eric [Read more]


May 24, 2012

Congratulations to our clients winning awards: Real Flowers & Donald Russell

Tweet Two clients have won exciting awards in recent days. Woman and home magazine’s food editor, Jane Curran, recommended great websites to buy good food online or via mail order and put Donald Russell at the top of the list for its selection of top-notch beef and venison, welfare-kind veal, Scottish fish and seafood. Real [Read more]

May 24, 2012

Top 10 web trends from Steve Case (AOL founder)

Tweet We h ave to assume Steve Case knows what he is doing – he did found AOL. Here’s his list, but you can read the whole article here: 1. International web businesses going USA 2. Traditional big media companies will spin out some of their selected acquired web businesses 3. B to B spending [Read more]

May 15, 2012

Magento 1.7 now available: summary of new features

Tweet We’re excited by the latest Magento Community Edition release: Magento 1.7. It represents a good feature upgrade and wins our vote for businesses happy with Community Edition, wishing to obtain new capabilities, coupled with the round of updates & huge amount of reliability/performance improvements from Magento 1.6. We summarise the new features in Magento [Read more]


May 11, 2012

Search engine futures (interview with Danny Sullivan)

Tweet I listened to a great podcast from Internet Marketing Podcast, where Kelvin Newman interviews Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. Discussion covers the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and [Read more]

May 09, 2012

Online jeweller gets 10% of sales from Pinterest (more than Facebook)

Tweet Jewellery, bags and accessories marketplace Boticca.com has revealed that Pinterest drives more sales than Facebook–or any other social media channel. Pinterest has influenced 10 percent of transactions on Boticca.com in the past month, versus 7 percent from Facebook, as measured by assisted conversions. Further, the average order value of sales driven by Pinterest to [Read more]

May 04, 2012

The importance of good landing pages

Tweet When discussing website design we naturally  focus on the homepage. In reality, the majority of your customers who come from search engines will be directed straight to your landing pages, category pages or product pages. The effectiveness of the different pages deeper within the site is vital to persuading these browsers into buying customers. [Read more]