Articles

20 great ways to increase your email database Email marketing is the single most cost-effective way of generating high-converting traffic – you simply can’t do enough of it. Niche businesses however don’t have the budgets to rent lots of lists, so here’s 20 low-cost, easy to implement ways of increasing the size of your database…Read More

E-commerce navigation: planning your visitor’s way through a site Comprehensive article discussing how to plan and design your website’s navigation and what “best practice” tools are available. Getting visitors around an online shop is surely one of the biggest challenges of an e-commerce website. It is up there with customer acquisition (getting visitors there in the first instance) and conversion (getting them to buy)…Read More

Mobile device research and analysis Screen Pages has released a study on how e-commerce websites are used on mobile devices. The study shows that mobile devices now account for 10% of all traffics, but engagement levels and conversions are significantly lower at nearly half those on PCs.” Read More

Planning a new e-commerce website Great advice for online retailers who are planning a new e-commerce website, how to deal with potential suppliers and how to evaluate the options and make the right decision. “It’s actually hard work helping would-be online retailers get what you want website-wise. OK, so you might think it is hard picking a path through the techno-marketing waffle we potential suppliers throw up, so a little bit of education might go a long way.” Read More

How retailers can come top of Google Coming to of Google is regarded by a black art by many retailers and something highly prized. There are 3 important principles behind getting it right: indexability, relevance & popularity. “What’s the most popular application on the Web? Search engines. What’s the most popular search engine? Google, by a country mile.  Applying an 80:20 rule, doing well in Google is a basic minimum requirement for getting new customers online.” Read More

Selling online for clothing retailers Originally printed in Drapers in Jan 2005, this article still serves as a good overview for apparel retailers to increase its online sales. “Some retailers treat their websites as bolt-ons to their existing businesses and see them as little more than an electronic order form. What they are missing is the opportunity for a website to be a fully-fledged, cost-effective, integrated sales and marketing channel. Retailers have a choice… ” Read More

Where does e-commerce traffic come from? As you build your site, you should be planning your marketing activity. Without this, you will not succeed. We are sometimes shocked by the naivety of retailers when it comes to getting traffic. Folk imagine that a spanking website + plus SEO will generate £1m in short order. In fact, it’s pretty hard work nowadays: you need time, money, planning, management & measurement. The sort of things you need to run a business. Plus, there are no silver bullets, such as Facebook and Twitter. Read More

How to get links for your website Having designed and built over two hundred e-commerce websites, Screen Pages has learned a lot about search engine optimisation. It has hired and worked with experts in the field, ran seminars on the subject, published analyses and research as well as been showered with independent analyses commissioned by clients from leading SEO agencies up and down the UK. We have learned the hard way what works and what doesn’t. Mostly, it comes down to people linking to your website. Read More