B2B e-commerce: driving sales with B2C experience [video]

Magento recently sponsored the “Driving B2B Growth With Consumer-like Experiences” webinar that focused on the evolving world of B2B eCommerce and how businesses use B2C best practices to fuel their growth. It featured contributions from Forrester & Internet Retailer. B2B e-commerce is more than twice the size of B2C in the United States ($780 billion vs. $325 billion). Forrester also reports that B2B eCommerce will top $1.1 trillion in the US by 2020, and that mobile will represent 26% of B2B traffic by 2016.

Here are the slides & commentary.