E-commerce in the charitable sector at Magento Live [video]

We were very pleased to see Screen Pages’ clients RSPB & RNIB discussing their insights and experience of e-commerce (with Magento) on a panel session at Magento Live in June 2015.

Consumers’ growing expectations that the products, services and retailers charities use support important causes, have expanded the charitable opportunities for brands and put charities in a unique position to create deeper engagements for new & existing giving via e-commerce. The panel discussed how British charities are applying e-commerce best practices – content marketing, product curation, loyalty programmes and print-on-demand – to extend the reach and impact of the causes they represent.

Here’s the entire panel discussion.