Blog

We’re excited by the latest Magento Community Edition release: Magento 1.7. It represents a good feature upgrade and wins our vote for businesses happy with Community Edition, wishing to obtain new capabilities, coupled with the round of updates & huge amount of reliability/performance improvements from Magento 1.6. We summarise the new features in Magento 1.7 [Read more]

I listened to a great podcast from Internet Marketing Podcast, where Kelvin Newman interviews Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. Discussion covers the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other [Read more]

Jewellery, bags and accessories marketplace Boticca.com has revealed that Pinterest drives more sales than Facebook–or any other social media channel. Pinterest has influenced 10 percent of transactions on Boticca.com in the past month, versus 7 percent from Facebook, as measured by assisted conversions. Further, the average order value of sales driven by Pinterest to the [Read more]

When discussing website design we naturally  focus on the homepage. In reality, the majority of your customers who come from search engines will be directed straight to your landing pages, category pages or product pages. The effectiveness of the different pages deeper within the site is vital to persuading these browsers into buying customers. How [Read more]

We’ve been asked a lot recently (hardly surprising) on what guidance & solutions we can issue to clients regarding the EU Cookie Law directives. For background reading, there’s an interesting article/discussion on e-consultancy with a man at the ICO which puts the issues in content. There’s also some feedback and views from various analysts, retailers [Read more]

I was recently asked to comment on my views how online retailers should “merchandise” their websites. The gist of my response was as follows. From experience gained by working with over 300 retailers over the past 10 years, the key issues around developing online sales are in the following areas: Development of brand offline Having [Read more]

Nic Brisbourne‘s – an accomplished tech VC – analysis of Pinterest: “Pinterest is the startup that everyone is talking about (this is my second post about them this week) and the data in the infographic below tell you why. Their growth in traffic and time on site over the last ten months are incredible. Opinion [Read more]

Useful analysis of carousels – you know, those “rotating” images people put on their home pages. Bad carousels in Flash, which is a complete no-no, as they don’t work on iPhones etc. The bottom line is that visitors get confused, frustrated and irrelevant content. The solution? Test.

Brilliant case study of home retail private/flash sale company One Kings Lane by Mashable. Since foundation in 2008, One Kings Lane has become a business with over 4 million members, with expectations of over $200 million in revenue for this year. At launch in April 2009, OKL had exactly 5,000 members. The startup was then [Read more]