Web Analytics

We were prompted to further investigate the role of mobiles in our study of Xmas online traffic. Mobile skews the numbers, it appears. Looking at the average conversion ratio for a collection of websites during the period 1st-15th December, we can see a healthy 4.81% conversion rate across 16 selected websites. However: a lot of [Read more]

Timely summary Google about how to link your Webmaster tools account to Google Analytics. This means that in one place you can see a summary of your website’s SEO performance directly from your Google Analytics account. The SEO reports in Google Analytics appear under the Traffic Sources section in the My Site tab of Analytics. [Read more]

Amusing video from the Google Analytics team highlighting critical points in the e-commerce checkout process: highlighting all those irritating niggles about delivery, registration, anti-spam checking etc that would cause a customer to exit. As a website owner, says Google, you should strive to make your site as easy-to-use as possible for your customers. Google Analytics [Read more]

Well crafted advice from Dave Chaffey about measuring “value” as opposed to raw visitor & conversion metrics.

As you know, Screen Pages are GAACs — Google Analytics Authorised Consultants. Last week Google hosted a four day summit at which they introduced the consultants to new features in Google Website Optimizer and Google Analytics. This post provides a very brief overview of what’s coming in the next few weeks. Some of it is [Read more]

A single form can prevent customers from purchasing products from major e-commerce sites. “The form was simple. The fields were Email Address and Password. The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It’s a form users encounter all the time. How could they have [Read more]

As a Google Analytics Authorised Consultant, we are frequently asked for technical and implementation assistance for Google Analytics. Our own expertise is limited to the field of e-commerce and online retail websites, which have particular tracking and analytics needs and our services are limited to this domain. However, we are pleased to provide this list [Read more]

We’re very excited about the latest version of Google Analytics which has a number of great new tools in it for online retailers. See Google’s anaytics blog for a summary.

We can all be amused by the concept of the “magic buy button”. Enjoy the video…