E-commerce technology

We’ve been asked a lot recently (hardly surprising) on what guidance & solutions we can issue to clients regarding the EU Cookie Law directives. For background reading, there’s an interesting article/discussion on e-consultancy with a man at the ICO which puts the issues in content. There’s also some feedback and views from various analysts, retailers [Read more]

Timely summary Google about how to link your Webmaster tools account to Google Analytics. This means that in one place you can see a summary of your website’s SEO performance directly from your Google Analytics account. The SEO reports in Google Analytics appear under the Traffic Sources section in the My Site tab of Analytics. [Read more]

The average website page is now about 965 kilobytes in size, reveals a study of top sites by the HTTP Archive. The figure is 33% up on the same period in 2010 when the average webpage was a svelte 726 kilobytes.  Big pages generally take longer to load, which can mean visitors quit if a [Read more]

Screen Pages discuss back office integration and fulfillment with Pierre D’Arbost of MNP. Pierre explained decreased time to revenue and how to go about reducing transaction costs.

Tablets still account for only a small percentage of overall e-commerce, but they are punching above their weight. According to the Wall Street Journal and Forrester, while the conversion rate—orders divided by total visits—is 3% for shoppers using a traditional PC, it is 4% or 5% for shoppers using tablets. Many retailers also report that [Read more]

30% of tablet users have used their device to shop online, whilst currently only 25% of smartphone owners have used their phone to do the same. Similarly, almost half (48%) of tablet owners have used their devices to research products in-store, whilst only 29% have done the same via their smartphone, according to latest research [Read more]

The law in respect of cookies will change on the 26 May when users will need to be provided with an opportunity to give their consent prior to having cookies downloaded onto their machines. However, there is no guidance in the amended E-Privacy regulations as to exactly how “consent” should be given. The Government has [Read more]

I was prompted by a discussion on LinkedIn regarding the use of Open Source e-commerce software – as opposed to licensed Software. Screen Pages we used to design/build clients on Licensed Software and now we do so on Open Source. We don’t believe in creating our own proprietary platform – I did this in my [Read more]

Screen Pages has added video to the Wallace Sacks e-commerce website. Video content on shopping sites increases engagement and enhances the shopping experience – ultimately improving website conversion ratios. Wallace Sacks has expanded rapidly over the past few years and is now a leading online retailer of linens (bed linens, sheets, towels etc) as well [Read more]