E-commerce technology

The law in respect of cookies will change on the 26 May when users will need to be provided with an opportunity to give their consent prior to having cookies downloaded onto their machines. However, there is no guidance in the amended E-Privacy regulations as to exactly how “consent” should be given. The Government has [Read more]

I was prompted by a discussion on LinkedIn regarding the use of Open Source e-commerce software – as opposed to licensed Software. Screen Pages we used to design/build clients on Licensed Software and now we do so on Open Source. We don’t believe in creating our own proprietary platform – I did this in my [Read more]

Screen Pages has added video to the Wallace Sacks e-commerce website. Video content on shopping sites increases engagement and enhances the shopping experience – ultimately improving website conversion ratios. Wallace Sacks has expanded rapidly over the past few years and is now a leading online retailer of linens (bed linens, sheets, towels etc) as well [Read more]

Mark Zuckerberg says “social commerce is the next area to really blow up”. According to Wired: Social Commerce, building “a social layer on top of online commerce”, “turning products into conversations”, is attracting big funding, big buzz and generating big revenue. If you’re not there yet, online retailers need to understand what’s emerging and plan [Read more]

John Lewis‘s website has overtaken those of competitors Marks & Spencer and WHSmith to take top spot in Webcredible’s latest ranking of the top 20 high street retailers according to usability. The 2010 Online Usability Report from user experience consultancy Webcredible gave John Lewis 91% for usability, up from 81% in 2009. Webcredible evaluates the [Read more]

Here’s a few quotes which provide the drift: – The ability to achieve truly dramatic improvements in conversion rates still requires a shift in “conventional” thinking. Design teams need to understand that while the goal may be conversion, the practice must be persuasion. – Conversion is all about “the click.” We all understand the macro-level [Read more]

Here’s a summary, but you can read the full piece on e-consultancy. Mobile commerce and smartphones * Just 21% of the consumers surveyed had smartphones, but 81% of these consumers had used their mobiles to help them shop, compared to just 15% of non-smartphone users. * The most common way smartphone owners use their devices [Read more]

Just 4% of consumers find making purchases on their mobiles to be a hassle-free experience, with loading times and product display the biggest bugbears.

At last, some hard stats on 3D Secure, the alleged biggest conversion killer of time….