Email marketing

The top 100 US retailers by e-commerce revenue sent recipients an average of 177 emails apiece, up 87% from 2007. Some of the most aggressive emailers—including Neiman Marcus Group Inc.—sent each recipient more than 500 emails apiece in 2011. But some retailers have begun pulling back, reducing their mailings and fine-tuning their marketing tactics. [See [Read more]

It’s somewhat of a truism, we all know but hile social media is a growth area in online marketing, ecommerce organisations should continue to focus on more established channels like email.

An interesting article on Email Marketing performance covering ‘Deeper Perspective in Benchmarks’, ‘International Comparison’ & ‘Benchmarks Beyond Average’…

Office Etc, one of the office supplies and stationery brands operated by QC Supplies has appointed Screen Pages to design and execute targeted email marketing campaigns.

Some tips on email marketing from Smith Harmon shows that: horizontal navigation work better, fewer links work better & HTML is preferred on navigation bars.

http://www.internetretailing.net/news/research-shows-how-email-campaigns-drive-retail-salesReceiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer’s brand, according to new research from Epsilon.

We were asked what our views were on the best day to email & guessed (well, more opined based on anecdotal evidence) and said “Thursday”. I nearly added “lunchtime”. I was asked why and felt iffy about revealing anecdotal material.