Online marketing

We h ave to assume Steve Case knows what he is doing – he did found AOL. Here’s his list, but you can read the whole article here: 1. International web businesses going USA 2. Traditional big media companies will spin out some of their selected acquired web businesses 3. B to B spending will [Read more]

When discussing website design we naturally  focus on the homepage. In reality, the majority of your customers who come from search engines will be directed straight to your landing pages, category pages or product pages. The effectiveness of the different pages deeper within the site is vital to persuading these browsers into buying customers. How [Read more]

Nic Brisbourne‘s – an accomplished tech VC – analysis of Pinterest: “Pinterest is the startup that everyone is talking about (this is my second post about them this week) and the data in the infographic below tell you why. Their growth in traffic and time on site over the last ten months are incredible. Opinion [Read more]

Interesting breakdown of different online shopping personality styles. Understand these and what kinds of shoppers work for you and what tools/services/information to provide them & your conversions will no doubt improve: “Retailers have typically approached marketing from a product-centric standpoint, but behavioral commerce technology now on the market enables retailers to take a more people-focused [Read more]

If you’d like to keep up with what’s current and upcoming in the world of search engine marketing, without going through all the pain: read this summary from e-consultancy. Here’s a summary: 1. Test new targeting options in Facebook 2. Use images in Facebook ads 3. Improve your site stickiness: sell benefits & increase urgency [Read more]

With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+. [See full research data] About [Read more]

Pinterest seems to be growing exponentially. We found this interesting material on RJMetrics which explains things with more data & analysis. Here’s the summary: Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in its history. Pins link to a tremendously large universe of sites. [Read more]

I recently listened to 3 podcasts from Internet Marketing/SiteVisibility on how to use social media effectively for marketing purposes. The material is brilliant for beginners or people who are in the early days of adoption, and experts will still find some good tips (as I did on both Twitter and LinkedIn). Here are links to [Read more]

Deloitte’s State of the Media Democracy survey reviews media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the US, revealing significant trends including increased access to content driving consumption, smartphones continuing to challenge other devices and the role of digital video recorders in preserving consumers’ cable and satellite TV subscriptions. [Read more]