Blog

Tablets still account for only a small percentage of overall e-commerce, but they are punching above their weight. According to the Wall Street Journal and Forrester, while the conversion rate—orders divided by total visits—is 3% for shoppers using a traditional PC, it is 4% or 5% for shoppers using tablets. Many retailers also report that [Read more]

Fun and interesting analysis from Tamar – a measure of an online brand’s popularity and sales performance in one chart. The chart shows: – popularity of the website, clockwise from the top (ASOS comes top, Chemist Direct is 25th – one column shows sales, one shows “love” – the year shows the foundation of the [Read more]

Many of you will be aware of the new Facebook updates and in particular, the new range of buttons which supercede the ubiquitous Facebook Like. Now there will be a Want button, ideal for shoppers to express their desires.”Wanting” something will make the object appear in your Wishlist on Facebook and also in your Newsfeed. [Read more]

  Historic Royal Palaces’ recently relaunched website was very favourably reviewed in Period Living, September issue. The website – which acts as an online gift shop for the Tower of London and Hampton Court – was described as “attractive and easy-to-use” and a “tempting place to shop.”  

Boden will show turnover up 15% to £232m, and pre-tax profits up 13% at £32.5m, for the year to the end of last December. Taking out the one third of business from the US, that’ll be ca. £160m in the UK. Says the FT: “Famous for its colourful designs, the group has branched out from [Read more]

When we take on new clients, we ask them what websites they like and where websites their customers shop. Overwhelmingly, they say John Lewis and Net-a-Porter. To a certain extent, this is driven by the fact that we take on niche brands selling to the ABC1 demographic, mostly with “robust” average order values. Many of [Read more]

We have compiled a list of Magento videos and demonstration websites to help online retailers get a feel for how Magento works and what e-commerce facilities are available. See our Magento Video page.

Useful little checklist of how to build up your Facebook Likes. The more Likes your “page” has, the more coverage and impressions you get. In general, this means good PR and possible sales leads. As most of these methods are quite easy, online retailers have little excuse for ignoring them.

30% of tablet users have used their device to shop online, whilst currently only 25% of smartphone owners have used their phone to do the same. Similarly, almost half (48%) of tablet owners have used their devices to research products in-store, whilst only 29% have done the same via their smartphone, according to latest research [Read more]