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Nielsen has released detailed analysis of smartphone usage which shows that retail websites are more popular than retail apps, and that Amazon’s is the most popular retail mobile website of all. Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons Smartphone [Read more]

The internet contributes to 8.3% of the UK economy – according to recent research. Some 13.5% of all purchases were done over the internet in 2010 – more retail online than any other major economy – and this is projected to rise to 23% by 2016. It will continue to expand at a rate of 11% per [Read more]

We’re delighted to be working with Real Business on a regular column about best practice online marketing and retailing. Real Business knows more about high-performance companies and entrepreneurs than anyone else. Building on its pedigree as the UK’s first magazine for entrepreneurs and SMEs, it also owns and operate a series of annual research & [Read more]

We applaud Donald Russell for this superb article written by Danny (“Food Urchin”), a food blogger (who must also deserve some thanks). Whilst no doubt part of a well-structured PR and marketing campaign to influence opinion formers, it is in fact a compelling example of how a well engineered SEO programme can yield dividends. The [Read more]

The top 100 US retailers by e-commerce revenue sent recipients an average of 177 emails apiece, up 87% from 2007. Some of the most aggressive emailers—including Neiman Marcus Group Inc.—sent each recipient more than 500 emails apiece in 2011. But some retailers have begun pulling back, reducing their mailings and fine-tuning their marketing tactics. [See [Read more]

Interesting breakdown of different online shopping personality styles. Understand these and what kinds of shoppers work for you and what tools/services/information to provide them & your conversions will no doubt improve: “Retailers have typically approached marketing from a product-centric standpoint, but behavioral commerce technology now on the market enables retailers to take a more people-focused [Read more]

Just completed a great workshop with Swivel UK, a young, fast growing designer furniture company based in North London. The company sells a wide range of classic & retro reproduction designs for kitchen, dining and living rooms and is run by an enthusiastic, friendly couple. The SEO workshop covered the following areas: – Basic principles [Read more]

If you’d like to keep up with what’s current and upcoming in the world of search engine marketing, without going through all the pain: read this summary from e-consultancy. Here’s a summary: 1. Test new targeting options in Facebook 2. Use images in Facebook ads 3. Improve your site stickiness: sell benefits & increase urgency [Read more]

With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+. [See full research data] About [Read more]