Blog

We have benchmarked the performance of the standard Magento basket and checkout process, using data from Google Analytics. The significant and valuable learning from this data – compiled as it is from a wide number of websites with the same technical and functional characteristics – is that the results achieved from checkouts per se vary [Read more]

Interesting piece on checkout evolution: “checkout is the lynchpin of e-commerce. It’s how customers buy and retailers get paid. Yet despite years of evolution, only a few changes have significantly impacted checkout conversion online.” While some e-commerce checkout forms vary from a standard sequence, most don’t. In fact, even the order of questions has become [Read more]

We came across this valuable summary on e-consultancy about current techniques & approaches to improving conversions. Read the whole article, but here’s a summary: 1. Have a FREE delivery proposition 2. Provide a USP bar in your site-wide header 3. Quick access to both new in and sale items from the primary navigation 4. Have [Read more]

Interesting article from Predictive Intent on the effectiveness of carousels (those hero content areas which rotate images). “Last year we carried out an A/B split test with a client using a vertical scroller, displaying 3 products at any one time on the left-hand sidebar, whilst requesting 12 suggestions in total – enough for three “scrolls”. [Read more]

Inspirational & insightful slides from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers and former financial analyst during the 1998-2001 Internet bubble. She discusses “the re-imagination of nearly everything” powered by mobile and social, with a torrent of slides tracing what was then and what is now. She also looks at the mismatch [Read more]

We are very excited that Loake has won a prestigious Drapers Footwear and Accessories Award for best Men’s shoe maker. We’re proud to have launched a new website for Loake in recent mopnths. See full list of winners here             Here’s Andrew Loake, the company’s managing directror, with Eric Musgrave: [Read more]

Two clients have won exciting awards in recent days. Woman and home magazine’s food editor, Jane Curran, recommended great websites to buy good food online or via mail order and put Donald Russell at the top of the list for its selection of top-notch beef and venison, welfare-kind veal, Scottish fish and seafood. Real Flowers [Read more]

We h ave to assume Steve Case knows what he is doing – he did found AOL. Here’s his list, but you can read the whole article here: 1. International web businesses going USA 2. Traditional big media companies will spin out some of their selected acquired web businesses 3. B to B spending will [Read more]

We’re excited by the latest Magento Community Edition release: Magento 1.7. It represents a good feature upgrade and wins our vote for businesses happy with Community Edition, wishing to obtain new capabilities, coupled with the round of updates & huge amount of reliability/performance improvements from Magento 1.6. We summarise the new features in Magento 1.7 [Read more]