SEO

Useful analysis from Search Engine Watch on who clicks on what search engine results, quoting new research from Compete.com. 85% of all listings shown are organic, with 15%. Overall, 55% of search engine results pages have ads.  When it comes to clicks on those organic listings, 53% go to the top result. The second sees 15% [Read more]

I listened to a great podcast from Internet Marketing Podcast, where Kelvin Newman interviews Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. Discussion covers the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other [Read more]

We applaud Donald Russell for this superb article written by Danny (“Food Urchin”), a food blogger (who must also deserve some thanks). Whilst no doubt part of a well-structured PR and marketing campaign to influence opinion formers, it is in fact a compelling example of how a well engineered SEO programme can yield dividends. The [Read more]

Just completed a great workshop with Swivel UK, a young, fast growing designer furniture company based in North London. The company sells a wide range of classic & retro reproduction designs for kitchen, dining and living rooms and is run by an enthusiastic, friendly couple. The SEO workshop covered the following areas: – Basic principles [Read more]

Google Analytics (the new version, that is) has subtly been enhanced to include search data from Google Webmaster Tools. This is great news for marketeers as you can now see the number of keyword searches where your site was listed in Google search results as well as your average position for that keyword and the [Read more]

Thanks to Techcrunch for this excellent summary on why start-ups should blog. “If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.” “If you’re [Read more]

Links are 80% of the battle to struggle up Google’s rankings. Getting them is hard work and labour intensive. We received this request for a link today from screenpages.com: I sanitise and circulate it here as I think it’s interesting and potentially useful. “Hi I`m from , a specialist in . We have an idea [Read more]

By far the most important factor in where you rank in a search engine for particular keywords relies heavily on the content of a page: in short, what words you have on the screen. This piece in NMA highlights the value of incoporating (& publishing) news content on your shopping site. We agree.

According to Chitka – an online advertising network – “the top organic position drove 34.35% of all traffic in the sample, almost the combined total of positions 2 through 5 slots, and more than the combined total of traffic to longtail positions, 5 through 20″. There’s a nice table and a graph that delivers the [Read more]