Social Media

Jewellery, bags and accessories marketplace Boticca.com has revealed that Pinterest drives more sales than Facebook–or any other social media channel. Pinterest has influenced 10 percent of transactions on Boticca.com in the past month, versus 7 percent from Facebook, as measured by assisted conversions. Further, the average order value of sales driven by Pinterest to the [Read more]

Useful little checklist of how to build up your Facebook Likes. The more Likes your “page” has, the more coverage and impressions you get. In general, this means good PR and possible sales leads. As most of these methods are quite easy, online retailers have little excuse for ignoring them.

91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year. BUT, the overall amount of mobile traffic and revenue has “not increased dramatically” and the ROI associated with social is “muddy” – says a recent [Read more]

Brands are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites, according to Burston Marsteller (via e-marketer). 25% of companies worldwide are using all four major social media platforms: Facebook, Twitter, YouTube and blogs. Eighty-four percent are on at least one platform. 67% [Read more]

E-consultancy research shows that 78.6% of Facebook users didn’t yet follow any brands on Facebook, leaving 21.3% who did. Females are more likely to follow brands on Facebook than males (24% vs 18%). The most common reason for doing so was to be notified of special offers (70%). Other reasons included shopping (38%), to be [Read more]

Small businesses in the vanguard of internet use are raising their profile and attracting new customers but the majority are still selling in the physical world, a study for Google finds, reported by the Telegraph. – 65% of the businesses were investing in natural search and 62% in online advertising so customers could find their [Read more]

Social networks are sending nearly 13% more traffic to online retailers this year than in 2009. A new Hitwise report shows that social networking sites accounted for 11.6% of all UK Internet visits during September, representing a year on year growth of 4.3%. Facebook accounts for 55% of all visits to social networking sites, making [Read more]

Sensible, but short, article on the cross-over between email marketing and social media. I think “do it” is the best summary: * Archiving email newsletters online and posting links to them on Twitter, Facebook, or LinkedIn can extend the reach of that communication * Including links from blog posts or YouTube videos in an email [Read more]

Succint summary of what it takes to be good at Twitter.Here’s the summary: 1) Reserve a good, relevant user name 2) Display a human face for your business. 3) Establish your specialty. 4) Post frequently. 5) Use hot-button keywords in your industry. 6) Use popular hash tags, and promote your own. 7) Follow. Recognize your [Read more]