Analytics & benchmarking



We have now launched a range of value-added services to help retailers get up to speed with Google Analytics. These consist of the following:-

- Training – standard and advanced/bespoke options to meet your needs
- Screen Pages’ quarterly e-commerce benchmarking service
- Individual website audits

Our philosophy is very simple: it’s all about E-commerce benchmarks
Screen Pages has devised a set of e-commerce benchmarks that will help you monitor and analyse key areas of your site’s performance. These include:
- Sources of traffic (such as search engines, URL entry and where visitors arrive)
- Visitor engagement (such as time on site and pages visited)
- Basket and checkout (such as abandon and drop-our rates)
-Conversion data (especially visits to orders)
Combined they provide deep insight into how well your site is performing.