Analytics & benchmarking
What is analytics?
Website Analytics describes the activity of tracking, monitoring and analysing the flows of visitors to websites, their journeys through it and out of it, as well as their transactional and purchase information. As a Google Authorised Analytics Consultant, Screen Pages has invested in Google Analytics to provide the tracking technology for e-commerce websites and have now deployed this on over 70 websites.
We have also identified 20 or so fundamental “e-commerce benchmarks” that can be used to measure and compare a website’s performance and we are now tracking these benchmarks for over 60 websites.
We have now launched a range of value-added services to help retailers get up to speed with Google Analytics. These consist of the following:-
- Training – standard and advanced/bespoke options to meet your needs
- Screen Pages’ quarterly e-commerce benchmarking service
- Individual website audits
Our philosophy is very simple: it’s all about E-commerce benchmarks
Screen Pages has devised a set of e-commerce benchmarks that will help you monitor and analyse key areas of your site’s performance. These include:
- Sources of traffic (such as search engines, URL entry and where visitors arrive)
- Visitor engagement (such as time on site and pages visited)
- Basket and checkout (such as abandon and drop-our rates)
-Conversion data (especially visits to orders)
Combined they provide deep insight into how well your site is performing.
Google Analytics training
This half-day training course which can be arranged offsite or at your premises will bring you up-to-speed with how Google Analytics works, what is main reports and features are and how the E-commerce Benchmarks work and where to find them. After the course, you will be able to use Google Analytics to track and report on your website’s performance, as well as have the insight to conduct ad-hoc analyses on aspects of your site’s operation. In addition, we can offer bespoke training courses which focus in on individual client requirements.
A detailed audit of a website’s performance from end-to-end, using Google Analytics to derive statistical information and our online retail experts’ experience and insight to question the data and make recommendations. This audit will study in detail the customer journey into, through and out of the site, looking at presence in search engines, landing page performance, on-site navigation and search, the basket and checkout process as well as factors effecting overall site conversion. Throughout, the site will be compared to best practice and our benchmarks.
A full written report is provided with comparisons against each benchmark.
We regularly produce benchmark reports, based on actual data from clients.