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Posturite picks Screen Pages to expand Internet sales channel
Posturite, which specialises in products and services for posture-related disorders, has picked Screen Pages to expand its online sales channel. The new site, www.posturite.co.uk, was formally launched on September 1st.
Posturite was founded in 1991 by Ian Fletcher-Price and Dr Simon Petrides. The company has expanded on the back of a growing demand for posture improving products. Over 50 million working days are lost to back pain alone every year. Posturite’s strategy has been to select the best and most effective products and build a reputation for high quality and service.
The new website, at www.posturite.co.uk has been created using Screen Pages’ internet mail order solution, Screen Commerce.
Key goals for the new website include:
Develop Posturite’s brand on the Internet;
Communicate the quality and professionalism of Posturite’s products and services;
Increase the rate and sales orders via the Internet;
Offer a valuable research tool with excellent search engine visibility for new customer acquisition purposes;
Empower Posturite staff to update its product range, site content and marketing campaigns in-house.
Ian Fletcher-Price, managing director of Posturite, said: “We’ve been approached by a lot of so-called website developers over the past few years who’ve made a lot of promises. When I spoke to Screen Pages, I quickly felt it had the track record and right approach for a business like ours: I felt they appreciated how our business worked and how our product range could be translated into an effective and fast-growing online sales channel.”
Roger Willcocks, managing director of Screen Pages said: “Posturite have a fantastic reputation for quality and service and a business that has found and developed a real niche over the past few years. The Internet is clearly a massive opportunity for it in terms of acquiring new customers and providing enhanced service to existing customers.”
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