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White Stuff picks Screen Pages to beef up sales online
White Stuff, the lifestyle clothing brand has launched a fully integrated, e-commerce website for its new catalogue developed and hosted by Screen Pages.
White Stuff was established in 1988 and markets garments made utilising high quality fabrics, together with excellent standards in production and a fanatical attention to detail. There are now 21 retail outlets in the UK and a further 3 stores in the Alps and company has includes a fully-fledged winter and summer casual lifestyle range for both men and women. The mail order catalogue, launched in 1994 gave customers the ability to get White Stuff delivered to their door. The company symbol actually means 'kit'.
The new website, www.whitestuff.com, has been delivered using Screen Pages’ implementation of Microsoft Commerce Server 2002, Screen Commerce.
The new web site is a fully integrated, database-driven promotional and sales channel and its key goals include:
• Double Internet sales for its mail order business;
• Increase conversion ratios by enhancing brand awareness, product navigation and presentation;
• Use internet marketing campaigns and targeted promotions to improve order values;
• Bring website catalogue, content and campaigns under direct, in-house control;
• Integrate the website with MNP’s Order Active for order processing and live stock availability to reduce costs and turn-around times.
George Treves, managing director of White Stuff, said: “Our Internet mail order business has grown dramatically over the past few years and we’ve only put our toes in the water. Now we wish to drive the online channel forward: our brand translates really well onto the Internet. We chose Screen Pages partly because of its track record with clothing brands, but mostly because their people had the right mix of business, technical and cultural assets for our company.”
Roger Willcocks, managing director of Screen Pages said: "We are thrilled to be working with White Stuff. It has a great brand, a great product range and a strong vision for how it can increase its business online. The new website boasts some of the most cutting edge capabilities available to the mid-market e-tailer.”
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