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Industrial Tool Supplies powers ahead with new e-commerce website
Industrial Tool Supplies, supplier of power tools, hand tools and accessories to the building trade, construction industry and the D.I.Y. enthusiast, has recently launched a new full-featured website designed, built, hosted and managed by Screen Pages.
Industrial Tool Supplies (ITS), based in London, sells over 5,000 power and hand tools, workwear, site equipment and accessories. Since it’s foundation in 1979, ITS’ culture has always been one of customer service, customer care and customer retention.
The new website, which has replaced ITS’ existing site, www.itslondon.co.uk, has been delivered using Screen Pages’ 2nd generation e-commerce managed service platform, Screen Commerce.
ITS is using the new website as a channel for acquiring customers, increasing order values and improving customer service overall.
Key features of the new site include:
• updated graphic design, site layout and navigation;
• strong promotional activity (special offers, clearance lines, bundled products and best buys)
• predictive recommendations and cross-sells
• customer service options (loyalty point scheme, reviews, Quick Address PAF look-up)
• full search engine optimisation around a “power tool” keyword strategy
John Wild, managing director of ITS, said: “We wanted a site that would "leap frog" our competitors in terms of design, ease of use and functionality with a powerful back office system. We had a five figure budget and Screen Pages delivered all of our requirements despite what proved to be a very big project for all concerned. We are delighted with the new site and we are already attracting new customers and selling a wider range of products as a result of the added functionality that the site provides.”
Roger Willcocks, managing director of Screen Pages said: "ITS has an incredibly complicated product line, an aggressive sales and service strategy and wanted all the top drawer ecommerce facilities. This website is an excellent example of what can be achieved on a tight budget.”
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