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Screen Pages joins forces with Webdiversity for search engine marketing
Screen Pages, who provides managed e-commerce services and solutions to retail, mail order, catalogue and home shopping companies, has entered into a strategic partnership with Webdiversity, the leading dedicated provider of pay-per-click advertising services.
Screen Pages has already developed important search engine optimisation expertise – its mail order and retail clients are deriving incremental revenues by acquiring new customers through high natural search engine results. Search engines determine 80%+ of all Internet traffic and over 50% of new contacts with an online retailer can come through the Internet.
This latest partnership will enable both companies to offer a total and seamless advertising service across leading search engines such as Google, Yahoo and MSN. For example, advertisers will be now be able to use Web Diversity’s expertise in PPC and real-time ROI tracking integrated with Screen Pages’ analytical sales and marketing reports. This means that effective advertising campaigns can be measured and reported quickly and accurately enabling key decisions to be made instantly.
Screen Pages chose Webdiversity after reviewing its strategic options in the search market: hire, acquire or partner. In the event, a close partnership, backed by joint development and management, offers the best business value to Screen Pages and its clients.
Roger Willcocks, managing director of Screen Pages said: ""Webdiversity is a focused provider of pay-per-click services – unlike some “one stop shop” agencies. It has the depth and scale of skills and resources to handle high-return campaigns for our clients and complements our own search engine skill set very well.”
Jim Banks, Webdiversity’s CEO, said: “We are very excited about this relationship. Screen Pages specialises in measurable, sales-oriented e-commerce websites and has the same passion for analysis and ROI. We’ll be working together in both technical and market initiates to increase client sales online.”
About Webdiversity
Web Diversity manages all aspects of Search Engine Marketing including; pay per click campaign management, affiliate schemes, e-mail marketing, web analytics and usability, for companies in all industry sectors and of all sizes.
Web Diversity is at the cutting edge in delivering exceptional ROI (Return On Investment) from this new advertising medium. It holds official accreditation by Overture for the transparent way in which campaigns are managed.
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