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Multi-channel retailing has arrived
A recent report by the Aberdeen Group concludes that only 6% of retailers operate a single channel.
The survey, conducted in June, reports that:
• 44.7% of retailers have three channels of store, catalog and Internet. One-fourth of those retailers have integrated their systems across channels.
• 20% sell through catalog and Internet
• 19.5% sell through stores and Internet
• 1% sell through stores and catalog
• 7% are only online
• 2% are only through catalog or other direct, non-Internet channel
• 4.1% sell only through a store.
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