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Catalogue companies offered fast track to Froogle by Screen Pages
Screen Pages is offering a fast track service to online retailers and catalogue companies with its Froogle datafeed service. Froogle is Google’s shopping search platform.
Screen Pages helps catalogue companies build business online by using the Internet to acquire new customers. Traditionally, this has been done via pay-per-click advertising, managed affiliate programmes (such as Tradedoubler) as well as by search engine optimisation techniques applied on the e-commerce websites themselves.
Screen Pages’ fast track service is offered to its existing clients to help them get a jump on their competitors in the early days of Froogle’s life. The service includes the creation of catalogue datafeeds for Froogle, uploading them to Froogle and including relevant image thumbnails.
Retailers wishing to market their products through Froogle can find out more about Froogle on Google's website.
Roger Willcocks, managing director of Screen Pages said: “We are excited about the potential of Froogle, although we are sceptical about the value of price comparison portals for our clients, many of whom have strong brands with unique products. However, we are certain that Froogle will attract a large volume of visitors: well targeted products from quality brands will undoubtedly prosper and Froogle will bring them more customers.”
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