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MDT delivers over 56,000 CDs via new e-commerce website
MDT, the specialist and rare classical music mail order company, has launched a new transactional e-commerce website to increase its sales growth via the Internet.
MDT, founded in 1989, markets delivers over 56,000 classical music CDs, DVDs and other media formats The Internet is increasingly being used to research and source classical music and MDT has the widest possible range of music from all the major and specialised labels.
The key challenge was to provide efficient, easy-to-use search, drill-down and navigation for an unusually large product range: not many catalogue-based websites. The new website, which will replace MDT’s existing site, www.mdt.co.uk, will be delivered using Screen Pages’ internet mail order solution, Screen Commerce.
Key goals for the new website include:
* Provide better online design and branding for MDT, to differentiate the site as quality supplier;
* Improve customer service and lifetime value: especially by recognising existing customers and offering relevant, targeted products and offers;
* Create a reliable, scaleable platform which can support regular catalogue updates;
* Offer pre-order for new releases;
* Provide seamless integration with MDT’s order processing and inventory management systems.
Les Wilson, managing director of MDT, said: “We only discovered Screen Pages when it acquired Clockworx. We quickly understood that Screen Pages had the professionalism, resources and enthusiasm to deliver a new, advanced website under pressure in tight timescales. Its creative design, project management and technical skills were first class.”
Roger Willcocks, managing director of Screen Pages said: "MDT is one of those businesses for whom the Internet presents a massive, global opportunity: an Amazon in its class. With a clear advantage in the range and breadth of its product range, our challenge was to implement a site which met the challenges posed by a catalogue with over 56,000 products, a wide, knowledgeable and global customer base and MDT’s reputation for good service.”
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