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White Stuff celebrates with cardboard Christmas competition
White Stuff, the lifestyle clothing brand, has launched a unique Christmas Tree competition through its website and catalogue to celebrate its customers’ creativity and spice up the festive season.
The competition requires entrants to design, create, “plant” and photograph home-made cardboard cut-out Christmas trees. Entries will be posted and critiqued on a weblog on White Stuff’s website, which is designed and implemented by Screen Pages, White Stuff’s e-commerce agency.
There are three award categories:
• Best tree photographed in situ on a dashboard;
• Tree in weirdest location;
• Most elaborate tree.
Winners in each category will receive gift vouchers worth £50.
The competition is designed to appeal to the company’s target customers and broaden its reach to other demographic sectors that also include keen internet users. It hopes to increase visitor levels over the busy Christmas period, when online sales are forecast by Jupiter Research to hit $21.6 billion during November and December, a 19% jump from last year.
Vanessa Bellamy, direct marketing manager of White Stuff, said: “”This competition is our way of contributing to the Christmas spirit, drawing out some great ideas and creativity and generally cheering people up a bit after what has been a pretty gloomy year. If it helps our Christmas sales, then we are doubly happy.”
Roger Willcocks, managing director of Screen Pages said: "White Stuff has always been a creative, edgy brand. We loved exploiting those characteristics and working with them to set up this simple, but effective, online challenge. Weblogs are a brilliant way of reaching out to the online community quickly, easily and directly.”
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