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SEO is vital for online retailing
A new technology from Eyetools reveals that a top three search result gets 100% visibility. Below the top 4/5 results, only 50% of results are actually "seen" by visitor eye movements. At the same time, the top paid for listing is only seen by 50%. If you're not in the top four paid for results, you only get 10% visibility.
And this is what the relevant heat map looks like:
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