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White Stuff extends sales growth online: posts 250% increase
White Stuff, the outdoor and urban clothing brand, has posted a dramatic increase in its Internet sales. Quarterly year-on-year sales have increased by more than two and half times, at the same time as its total sales were up 38% for the year ended April.
White Stuff was founded in 1986 by ski enthusiasts George Treves and Sean Thomas. Today it has 30 stores and is looking to open 5 to 7 stores a year, under the guidance of chief operating officer Sally Bailey, formerly at Debenhams, Topshop and Miss Selfridge. “We’re looking to double our sales and grow all channels to market,” Ms. Bailey said.
White Stuff’s e-commerce website is designed, built and maintained by Screen Pages the online retail specialist. In the past six months, visitors have more than doubled from the prior period and conversion ratios exceed 4%. Online sales account for close to 40% of White Stuff’s direct marketing and mail order business.
“Screen Pages has worked with us for 18 months now and we are delighted with the results,” said Vanessa Bellamy, Direct Marketing Manager at White Stuff. “Our online sales have exceeded our expectations by a country mile. Screen Pages’ service is excellent: the people are pro-active, very knowledgeable about online retail and constantly bring us ideas. We’re looking forward to further success.”
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