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Crave Maternity revamps online store with Screen Pages as sales double
Crave Maternity, the multi-channel retailer of maternity wear, has re-launched its online shop after a major re-branding exercise and added new e-commerce capabilities.
The new website, at http://www.cravematernity.co.uk, is designed and delivered as a fully bespoke e-commerce website by Pindar Screen Pages.
Since going live with Pindar Screen Pages in early 2005, quarterly online sales have grown 455%. Year-on-year sales are up 62% for the first quarter 2007.
The re-launched website features the new branding and a much improved emphasis on lifestyle imagery as well as many “best practice” online retailing techniques, such as:
• Improved navigation and search, for example shop by size, category & colour
• Use of AJAX on cross-sells to improve conversion
• “You’ll love” ideas, fashion dilemmas and style tips
“It’s really exciting to be working with Crave Maternity as it goes from strength to strength,” said Roger Willcocks, Pindar Screen Pages’ managing director. “Crave’s business as grown dramatically in all channels and we’re pleased to be a part of that story.”
“This relaunch was incredibly important to us,” said Kevin Wildman, Crave’s managing director. “We were impressed by the creativity and technical and marketing insight that went into planning the new site, as well as the professionalism with which it was delivered.”
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