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Web analytics poorly understood - but strategic
Web analytics is now widespread, free and vital for success. We all know that, but most don't act on it.
Recent research explains the problem.
82% of respondents said analytics was poorly understood in their organisations and that most people interacting with web data did not understand what it meant.
Over half (56%) said web analytics was difficult, despite the majority of respondents having at least two years of experience with these technologies and 23% having more than five years of experience.
50% of respondents said they had considered looking for a new job in the last six months – speaking volumes about employee satisfaction within organisations, as well as the overall stability of measurement projects.
But 65% said their organisations were using analytics to make tactical or strategic decisions.
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