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Crombie ramps up sales of luxury clothes with new website
Crombie has re-launched its international online store with a website designed and built by Screen Pages (http://www.screenpages.com).
Crombie (http://www.crombie.co.uk) was founded over 200 years ago, when John Crombie opened his first mill to produce the highest quality cloths. These cloths were used to create the first Crombie coats, which are now considered iconic symbols of fine British tailoring and epitomise Crombie’s values of luxury, quality and excellence.
Crombie now has over twenty stores and concessions throughout the UK. As well as the new website, Crombie intends to open more stores during this financial year as part of a solid growth strategy over the next 2 years in direct response to the ever-increasing demand for this authentic British brand.
The chief design goal behind the new online store is to mirror the rich and luxurious atmosphere found in the stores, carrying high-quality lines for men and ladies. The extensive Crombie collection of formalwear, elegant casuals and casual wear; all crafted from luxurious fabrics are also now available online.
The site features:
• Browse by collection and shopping category
• Mens and women’s clothing and accessories
• Lifestyle and product photography
• Back office integration for order processing and stock availability
• Customer order history
• Gift vouchers, wish lists and care tips
• Press information and store locator
• Full content management
• Online promotional and campaign tools
• Integrated with Google Analytics
• Secure online ordering
Crombie plans to use the site to expand online sales operations and increase Internet marketing activity, including paid search, email marketing and online advertising.
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