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Online fashion to grow by 25%
Online spending is expected to rise 15% on last year to £13.16 billion in the run up to Christmas as hard-up shoppers search for bargains on the internet, we see in Drapers.
Online spend on fashion, footwear and accessories is forecast to grow by 25% to £1.2 billion over the quarter according to a report from the IMRG and Capgemini.
Total average online spend per person will be £215. Although this is a growth of 15%, it is slower than the rate of growth in 2007 when final quarter online sales jumped 54% on 2006.
Monday December 8 is expected to be the biggest Christmas shopping day online when £320m is expected to be spent. Peak shopping time will be between 1pm and 2pm when shoppers are expected to spend £28m. This is double the amount spent by shoppers at last year's peak Christmas hopping hour, at midday on Monday December 11.
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