|
Basket abandonment
A MUST read article about minimizing checkout dropout and basket abandonment. According to recent studies by DoubleClick, currently around 57% of all shopping cart sessions are abandoned.
Why do people abandon shopping carts?
- Comparison shopping
- Confusion
- Impatience
- Fear
Minimizing shopping cart abandonment
- Current software
- Security
- Third party verification seals
- Requests for information
- Clear, friendly navigation
- Images of products, linking to information.
- Live help
- Friendly error handling
- Distractions
- Added costs
- Keep it simple
- Currency conversion
|
