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Mega Monday: retail website visits up 36% and sales up 73%
Screen Pages has released a study showing e-commerce websites performed on so-called “Mega Monday”, 8th December – comparison with the equivalent Monday from 2007.
According to IMRG, Mega Monday was the biggest online shopping day in Britain this year, with sales up 14% percent on the comparable day last year to 320 million pounds ($472 million).
Screen Pages’ study covers 21 retailers using data derived from Google Analytics.
The main findings are:
• Overall visitors were up on average 36% (the median across the sample was 31%)
• For larger sites (with over 10,000 visitors per day, the average visitor increase was 51%)
• Average conversions were up 24% for the group, but down 22% for in the 10,000 visitor+ segment)
• Average order values were up 5.6% overall (but up 10.5% for the 10,000 visitor+ segment)
• Overall, sales were up by 76% on average (and 27% for the 10,000 visitor+ segment)
In general, this substantiates the increased importance of internet shopping across the board and many are enjoying increased visit and spend levels. The retailers in the study have clearly performed well overall to capitalise on the increase in traffic with improvements on conversions and average order values as well.
The larger segment (with more than 10,000 visitors on the day), who in general are better-heeled and more active practitioners, were able to increase their take relative to last year by increasing traffic levels and average spend, but in a competitive market (the larger you are, the more choice there is) overall conversions will tend to reduce.
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