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Mega Monday II: retail website visits up 66% and sales up 106%
Screen Pages has released a study showing e-commerce websites performed on the so-called “Mega Mondays”, 8th and 15th December – and comparison with the equivalent Mondays from 2007, showing retail website visits were up 66% and sales up 106%and December 15th was 5% smaller than December 8th
but year-on-year much better.
The main findings are:
• Overall visitors were up YOY on average 66%, but 5% lower than Monday 8th
• For larger sites (with over 10,000 visitors per day), the average visitor YOY increase was 109%
• Average conversions were up 41% for the group, but down 12% for the 10,000 visitor+ segment)
• Average order values were down by 3.3% overall (but up 3.4% for the 10,000 visitor+ segment)
• Overall, sales were up by 106% on average (and up 76% for the 10,000 visitor+ segment)
The second “mega Monday” (on the 15th December) was slightly smaller than the first – with visitors down 9% on the second compared to the first - but much better when compared to last year (66% up on last year versus a 35% increase for the 8th). The second Monday also performed better in terms of sales, compared to the previous years – sales on the second Monday (nearly 30% better again than the 73% YOY improvement shown on the first Monday).
Screen Pages’ study covers 21 retailers using data derived from Google Analytics.
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