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Online shipping charges - free is best
Delivery costs are a huge factor in whether people choose to buy online or offline. Almost one-fifth of all shoppers (17%) report that when they choose to buy something from a retailer’s store instead of website, avoiding delivery costs is the main reason. When they choose to shop on a retailer’s website instead of in the store, 31% report that the availability of free delivery encouraged them to buy online.
In the report, the availability of free delivery is a key reason shoppers choose one online retailer over another. Free delivery heavily influenced almost half of online purchasers in their decision to purchase with the internet retailer they chose instead of from a competitor.
The bottom line: "Free delivery heavily influences almost half of online purchasers."
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