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E-commerce technology market to grow 15%
Econsultancy last valued this market in 2007, when their estimate for the year was £400 million. The market has continued to show healthy growth across previous years, growing by an estimated 18% in 2008. However, it now projects the growth rate will slow somewhat in 2009 to 15%, giving a market value of some £540 million.
E-consultancy's view about the major trends within e-commerce includes:
*Offline world realises the importance of e-commerce
*Site owners use data to optimise e-commerce performance
*Retailers seek to differentiate, and embrace users
*Multi-channel firms strive for an integrated approach
Full guide available here (to members).
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