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Red Direct targets broader base & increased sales with new online shop from Screen Pages
Red Direct, Red magazine’s online shop, has launched a new website to sell its products to a wider base of consumers and to help drive its online sales forward.
The site – at http://www.reddirect.co.uk – has been designed and built by Screen Pages (http://www.screenpages.com).
Started in 1999, Red Direct offers ‘hard-to-find’ boutique style buy backed by a personal service for a broad range of bags, jewellery, accessories, children’s toys and home accessories, including exclusive offers from favourite only available from Red Direct.
The new website incorporates many “best practice” features design to increase usability, engagement and sales conversions. Special characteristics include:
* Navigation by product and brand
* New arrivals and best sellers
* Product marquees
* Multiple images and on-page zooms
* Email newsletter & catalogue request
* Wish-lists and bookmarking
* Automated integration of product & stock data with Docdata
* Automated export of orders
Jo Connolly, Red Direct Editor, said: “We talked to several e-commerce service providers and felt that Screen Pages really understood our brand, approach and culture. Reassured by its considerable experience working with premium brands, we are delighted to be working with Screen Pages. Sales and conversions have improved already with our new website.”
Sarah Willcocks, director of Screen Pages said: “Red Direct has a fantastic range of products for the busy modern woman, backed by strong editorial and excellent service. It’s been a pleasure working with Red’s creative and marketing teams bringing these elements together in a new website that will really take its online sales forward over the coming years.”
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