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Ness launches new online fashion shop
Ness Clothing, fashion & lifestyle brand, has appointed Screen Pages to design and run its new online shop to drive sales of its womenswear which combine modern designs and colours with traditional Scottish fabrics.
The launch of the new website is a reflection of growing customer demand and increased press attention with articles and fashion features in the likes of the Daily Mail, Daily Express, Best, Bella, She, Prima, Good House Keeping and Woman and Home.
The new e-commerce website has been launched at http://www.nessbypost.com.
Established in Edinburgh in 1996, Ness now has three stand-alone shops in the capital as well as another in St Andrews with plans for opening more outlets across the UK in the next 12 months. With over 500 stockists nationwide and more across Europe and the USA, demand for Ness designs and clothing is very strong.
The new website incorporates a clean, fresh design, employing photography and artwork from Ness’ popular catalogue and combines many “best practice” e-commerce features to enrich the customer experience, boost engagement and sales conversions. Special characteristics include:
• Attractive lifestyle photography
• New arrivals and best sellers
• Multiple product images & on-page zooms
• Email newsletter & catalogue request
• Cross-sells and up-sells
• Free delivery over £75
• Automated integration of product & stock data with MNP’s Order Active
• Automated export of orders
• PCI compliant website and hosting
Gordon Macaulay, Ness’ managing director, said: “We have seen what great work Screen Pages has done with other lifestyle clothing brands and it was important we picked an agency with a rich vein of online retail expertise. Screen Pages has shown great enthusiasm for our brand and this project and we have all worked hard to achieve a great result.”
Sarah Willcocks, director of Screen Pages said: “Ness is a great, of-the-moment brand – colourful and dynamic in its approach to modernising fabrics of Scotlands heritage. We are delighted to be working with Ness’ team on its e-commerce activities and look forward to a period of exciting growth and online sales success.”
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