|
Online shoppers value reputation above price
The reputation of a retailer is what online shoppers value most when buying online, according to findings from user experience consultancy, Webcredible. Almost one third (28 per cent) of online shoppers are most likely to be persuaded by the reputation of the retailer, showing that security is still a major concern when it comes to online shopping. In addition, respondents feel that reputable retailers will offer better customer care and returns policies.
Also in the report (see the press release):
Price was the 2nd most likely factor to persuade consumers to make an online purchase with 26%of the poll.
The look of the ecommerce website (16%) and its ease of use (15%) were identified as the next most likely factors to persuade respondents to make a purchase from an online retailer.
According to Webcredible: "Given that so many online shoppers are affected by all these factors, persuasion needs to be a key focus for ecommerce sites. Retailers must ensure that their websites are well designed, easy to use and well-optimised for search and combine this with competitive pricing and a well-built reputation. Only then will they be able to really maximise revenues by making the most of these online shoppers that are open to persuasion.”
|
