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Social Media in Fashion
Long and detailed article about fashion brands' use of social media
"Traditionally, luxury brands built relationships with customers through flagship stores, traditional public relations and advertising. Now they’re building relationships through Facebook, user reviews and consummating the transaction [online]. Of course, the product remains paramount."
"According to the publication Internet Retailer, 56.8 percent of the Internet Retailer Top 500 have a page on Facebook, 41.4 percent have a channel on YouTube, 28.6 percent are on MySpace and 20.4 percent are tweeting...The most obvious and measurable effect of...“social media optimization” is directing traffic and sales to a company’s Web site. Search engines are still the king of traffic, followed closely by the e-mail messages most retailers send out daily, but social media is growing quickly."
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