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Recommendation engine now available to Screen Pages clients
Screen Pages has entered into a partnership with Peerius to integrate Peerius’ sophisticated “recommendation engine” with Screen Pages’ e-commerce websites.
Recommendation Engines provide a set of tools which intelligently and automatically promote product recommendations to website visitors, using algorithms based upon past and present individual and collective visitor behaviour as well as product attributes and merchant-defined rules.
Retailers using Peerius’ technology experience higher click-throughs on recommendations (cross-sells or up-sells e.g.“you may also like”) as well as improved conversions, leading to sales increases in the order of 10%-20%. Additional benefits can accrue from the time-savings associated with managing cross-sells by hand.
Screen Pages and Peerius have already implemented the Recommendation Engine for Smythson (www.smythson.com), the luxury stationary retailer. In the trial period alone, Peerius’ testing was able to prove in a 45 day period:
• Over 12,000 recommendations were clicked
• conversion rates on recommended products increased by 7.4%
• average order values increased by 4.35%
• overall revenues increased by 12%
As well as Smythson, the technology is also used by Notonthehighstreet, Republic, coast, Footasylum, Fred’s clothing and MyTights.
The joint service from Screen Pages and Peerius is based around the following:
• rapid integration with existing e-commerce website (in days)
• automatic population of recommendations in the place of existing cross-sells
• management tool for tracking, reporting and management
• A/B testing to measure the improvement in sales performance
• optimisation of engine rules by Peerius
• 3 month “no risk” trial
• Preferential fee structure for Screen Pages’ clients after trial period
Roger Willcocks of Screen Pages says that, “Choosing Peerius to be our partner was an easy choice for us. Not only do the results speak for themselves but their software is highly robust and very easy to implement.”
Roger Brown of Peerius says, “Our partnership with Screen Pages allows us to rapidly deploy our technology and immediately add value to Screenpages’ client base. Screenpages are a leading e-commerce platform provider and so we are delighted to be working with them.”
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