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Christopher Ward watches sales fast forward with new Magento website
Christopher Ward, the British designer and manufacturer of “Swiss made” watches, has appointed Screen Pages to design, build and host its new transactional website, using the increasingly popular and sophisticated Magento e-commerce platform. The new e-commerce website has been launched at www.christopherward.co.uk
Christopher Ward, founded in 2005, operates dedicated ateliers in the Jura, Switzerland, where watches are assembled by hand using Swiss made mechanical and quartz movements. The style of its men’s and women’s watches ranges from the quiet sophistication of its dress watches to the subtle confidence of its sports collections - with a timeless, understated quality which owes much to Christopher Ward’s English roots.
The new website – with UK & US versions managed through the same administration panel - incorporates a clean, fresh design, employing attractive and detailed photography and it combines many “best practice” e-commerce features to enrich the customer experience, boost engagement and sales conversions. It features over 300 watches, with styles including dress, aviator, dive, sport and jewelled as well as accessories and personalisation options such as engraving and gift boxes.
Since launch, website conversions (visits:orders) have improved by close to 50% and bounce rates (number of immediate exits) have reduced by a similar %.
Special characteristics of the new website include:
• Attractive lifestyle photography
• New releases and best sellers
• UK & US catalogues and pricing
• Gifting guides (eg Christmas “for him”)
• Multiple product images & on-page zooms
• Feature filtering (& filtered search)
• Email newsletter & catalogue request
• Product reviews & ratings
• Single page checkout
• Automated export of orders to MNP’s Order Active
• Commidea payment gateway and Paypal payments
Christopher Ward, one of the company’s three founders, said: “Screen Pages offered the right mix of business, technical and analytical insight as well as a solid track record with brands operating in similar market segments and of comparable size to Christopher Ward.”
Roger Willcocks, director of Screen Pages said: “Christopher Ward is a British success story: a quality product with a strong proposition, effective marketing and great customer service combining to create a fast-growing business. We are really pleased to be working with an experienced management team to develop its e-commerce activities.”
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