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Xmas e-commerce conversions at 5.8%
We have analysed Christmas trading across 40+ shopping websites where we have year-to-year statistics.
Overall sales were up 9%, although this figure is skewed by a number of businesses re-organising/restruturing their online & overall activities. Of companies showing growth, the average sales increase was 51%
Sales conversions for December were 5.8% overall wth 5 companies boasting double digit conversion rates. Average order value clocked in at £60.
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