|
100 largest online retailers sent out an average of 132 promotional messages to each subscriber
Responsys summary of email marketing stats: during the first three quarters of 2009, big web retailers sent each of their subscribers an average of 10.2 e-mails and 13.2 messages during the holiday season.
Other standout numbers: the top 100 retailers sent out an average of 15.4 e-mails to a subscriber in December. (See Internet Retailer)
Last year retailers sent out the most e-mails on Monday, Tuesday and Friday, but more retailers—27% in 2009 compared with 21% in 2008—also increased the frequency of their Sunday campaigns. 42% of retailers also increased their e-mail volume on Fridays, up from 36% in 2008.
“Sunday’s boost is likely due to retailers trying to be first in the inbox on Monday, while Friday’s increase is likely due to increased messaging around in-store weekend sales, which is an indicator that more retailers are recognizing the power of email to drive store traffic,” Responsys said.
|
