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Online fashion e-commerce sales up 18% in December
Online fashion retailers celebrated a sparkling Christmas, with shoppers spending more than £500m on clothing, accessories and footwear in December, an 18% hike on last year.
According to the IMRG-Capgemini e-Retail Sales Index & reported by Drapers, online accessories sales rose 101%, footwear saw a 37% rise and online sales of lingerie jumped 15%.
IMRG-Capgemini said customer expectations would rise in 2010 and advised retailers to focus on conversion rates through technology and tactical promotions and to harness social media opportunities.
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