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Online shopping delivery statistics from @sarah_clelland
Am indedbted to Snow Patrol (@sarah_clelland) for these stats I wanted to share re. delivery for online stores. Read on...
And I quote:
* 64% of the retailers provided a choice of delivery times and charges in 2009, up from just 54% in 2005
* 84% provided online order tracking, allowing the customer to check the status of their delivery, compared to just 59% in 2005
* Premium services have remained proportionally static over the past five years – Saturday delivery was available on 26% of sites compared with 23% in 2005. Nominated day and time of day delivery had increased from 14% in 2005 to 15% in 2009.
* Larger retailers were much more likely to support premium services – 53% of those on the Hitwise Top 50 Shops List had a Saturday service – which suggests that the demand for such services is there.
* 39% of retailers now offer free delivery over a certain order value threshold, compared to just 24% in 2005
* 15% of the retailers offered some sort of collect from store option, up from 12% in 2007
* Standard delivery charges have crept up very slightly over the past 5 years but charges for premium services, such as nominated day delivery, appear to be decreasing
* Cut-off times are getting later – one retailer could accept orders until 11pm for next-day delivery
The prediction from Sarah's boss, Carlo:
“Delivery is a key part of (the overall service proposition) and service offerings that seemed acceptable 5 years ago are now poorly received - 'standard delivery means your order should arrive in the next 7 days subject to stock' cannot compete with 'free next day delivery for all orders placed before 6pm'. We expect to see big efforts at improvement from many retailers."
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