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Digital marketing trends for 2010: I am missing something
It appears a culture of crisis has become ingrained on the back of the explosion in social media - one of ten trends highlghted in a recent report.
And we quote:
1. Media ‘graze’: the growing demographic of consumers that have tuned out of traditional
2. media and instead graze on their social graph – the output of the people and brands they follow online.
3. Social TV: why social media content and TV content will merge to become one.
4. Social spam: how explosion in social spam will create new obstacles for marketers looking to engage with influencers online.
5. Goodbye status, hello check-in: the location revolution and the opportunities and threats this provides.
6. Internal communications: the hidden potential within social networks to aid internal communications.
7. Measurement and meaning: why deciphering meaning is more important than headline numbers when measuring and planning marketing strategy.
8. The customer is always on: Richard Baker on why and how brands must engage with their customers through social media channels.
9. Social search: 2010 will be the year social search really takes root.
10. In-game PR: the opportunities and threats to brands by in-game PR.`
How distant these all seem. Maybe I am way behind?
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